19.07.2019 - 13:55 Uhr

Integra Communication - Passion for people, brands and success.

We keep things goings!

We keep things goings!

Being the lead agency for the Del Monte campaign “Say YES to the best” (Belgium/Italy/Germany), Integra Communication stabilised the company’s publicity and image in matters of its pineapple competence. Due to autonomous nutrition experts, public multipliers got to know facts and figures about the quality, nutrition facts and usability of their pineapple products.  A competence team of nutrition specialists and chefs was introduced to pass on their know-how to selected lifestyle press’ food journalists via collective cooking shows and recitals. Follow-up press mailings accompanied the international campaign and finally generated more than 50 articles in the most important food magazines in Belgium, Italy and Germany. Total circulation was almost 10 million copies, while reaching 33.5 million readers.