20.07.2019 - 10:22 Uhr

Integra Communication - Passion for people, brands and success.

We zoom in on your customers.

We zoom in on your customers.

In Munich’s Pinakothek Museum ALESSI introduced its new products during its “Ogetti e Progetti” called exhibition. Integra mediated exclusive interviews on the vigil of the opening day in order to communicate ALESSI’s distinctive impact and philosophy on design. During the first three months after the private view more than one hundred articles have been published in daily newspapers, special interest-, and lifestyle press as well as in the internet.
For the announcement of its “PastaPot”, ALESSI assigned Integra with the organisation of a kitchen party with Alberto Alessi and key journalists. Editors and VIP reporters received a personalised invitation to join the event in Hamburg’s Villa “Elblounge”. There Integra coordinated individual interviews with Alberto Alessi. In collaboration with those press members Mr. Alessi cooked a four-course-menu using the new ALESSI “PastaPot”. As a result to that event, 21 printed articles reached more than 2,5 Million readers.